Why Most Marketing Agencies Fail Their Clients
The agency model is broken for growing businesses. Here's why the incentives are misaligned and what to look for instead.
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Perspectives
Perspectives
Where I share what I actually think about the marketing industry. No filter.
The Follower Mentality Problem
If your marketing strategy starts with "what are our competitors doing," you've already lost. Here's what market leaders do differently.
Coming SoonAI Won't Replace Your CMO. But a CMO With AI Will Replace You.
The real competitive advantage isn't AI itself. It's having someone who knows how to deploy it inside a real marketing system.
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The Marketing OS
One framework a week. Built for CEOs who want marketing that drives revenue.
Join founders and marketing leaders getting practical, no-fluff marketing systems thinking every week.
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These perspectives come from 20 years of doing this work. If they resonate, we should talk about what that kind of thinking could do for your business.
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