Services

Services Built for Owners, Not Agencies

Every engagement follows the same methodology. We diagnose before we prescribe, build systems before we run campaigns, and measure everything against revenue. Not vanity metrics.

The Methodology

The Mark1 Operating System

Four phases. One connected system. Every engagement moves through this framework, whether it's a 90-day sprint or an ongoing CMO partnership.

Diagnose

We audit your entire marketing ecosystem. What's working, what's wasted, where the gaps are. Data and systems get a full review. No assumptions.

Design

Strategy comes from diagnosis, not templates. We build a 12-month roadmap with clear priorities, timelines, and ownership. Every initiative ties back to business objectives.

Drive

Execution with oversight. Whether I'm leading your team directly or managing specialist partners, every campaign launches with clear goals and real-time tracking built in.

Optimize

Monthly reporting tied to revenue, not impressions. We review what's performing, cut what isn't, and reinvest where the data tells us to. Intelligent automation handles the repetitive work so your team focuses on what matters.

Start Here / Free

Marketing System Audit

A free, 15-minute diagnostic that gives you immediate clarity. No commitment, no pitch. Just an honest assessment of where your marketing stands.

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What we cover:

  • Current marketing stack and tool assessment
  • Lead generation and conversion flow review
  • Quick-win opportunities you can act on immediately
  • Honest assessment of gaps and priorities

What you walk away with:

  • A clear picture of what's working and what's not
  • 2-3 actionable recommendations you can implement this week
  • An honest conversation about whether working together makes sense
Build Momentum

90-Day Growth Sprint

For companies that need to move fast. Three months of focused work that delivers a complete marketing strategy, live campaigns, and the systems to keep everything running.

See the Full Sprint Breakdown

Month by month:

  • Month 1: Deep audit, competitive analysis, market positioning
  • Month 2: Strategy development, system architecture, team alignment
  • Month 3: Campaign execution, dashboard setup, handoff documentation

Best for:

  • Companies between $1M-$30M in revenue
  • Teams with execution capacity but no strategic direction
  • Businesses that need results before committing to an ongoing engagement
Ongoing Leadership

Fractional CMO

The core engagement. Embedded marketing leadership at a fraction of the cost of a full-time executive. I become your CMO, part of your leadership team, accountable for results.

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What's included:

  • Marketing strategy development and execution oversight
  • Team leadership, coaching, and performance management
  • Campaign planning, budgeting, and ROI tracking
  • CRM and marketing automation system management
  • Monthly reporting and executive-level dashboards
  • Vendor and agency management
  • AI workflow implementation where it adds real value

Scope scales with your needs. Some clients need 10 hours a week. Others need 25. We figure out the right fit together, and it evolves as you grow.

Strategic Oversight

CMO Advisory

For companies with an existing marketing leader who needs a strategic sounding board. Monthly or quarterly sessions that keep your marketing on track without the full fractional engagement.

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What this looks like:

  • Monthly or quarterly strategy sessions
  • Marketing plan review and refinement
  • Campaign performance analysis with recommendations
  • Leadership coaching for your marketing team lead
  • Access to my network of specialists when needed
What I Bring to Every Engagement

Capabilities

These aren't separate products. They're the skills and systems I bring to every client relationship, deployed based on what your business actually needs.

CRM and Marketing Automation

HubSpot, Salesforce, ActiveCampaign. Configuration, integration, and workflows that actually work.

Paid Media and Performance

Google, Meta, LinkedIn, programmatic. Strategic media buying focused on revenue, not impressions.

SEO and Generative Search

Technical SEO, content optimization, and positioning for AI-driven search experiences.

Content Strategy

Editorial planning, content frameworks, and distribution strategies that build authority and drive demand.

Analytics and Dashboards

Real-time reporting that connects marketing activity to revenue. GA4, Looker Studio, custom dashboards.

Email Marketing

Lifecycle campaigns, nurture sequences, and segmentation that turns subscribers into revenue.

Web Strategy

Website audits, conversion optimization, and UX strategy. Your site should be your best salesperson.

Brand and Positioning

Market positioning, messaging frameworks, and brand strategy that differentiates you in crowded markets.

Team Coaching

Upskilling your existing team so they grow with the business. Processes, skills, and confidence.

Not sure which path fits?

That's what the free audit is for. In 15 minutes, we'll figure out where you are and what makes sense as a next step. No pressure, no obligations.

Book Your Free Audit