AI isn't making bad employees good. It's exposing you.
The tools didn't change the standard. They made it visible. The tools didn't change the standard. They made it visible.
Perspectives
Perspectives are my point of view. Blog pieces are the editorial: how-to, breakdowns, field notes.
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Sales first, marketing second. Why the order matters.
The floor and the channel set the strategy. Marketing that plans without them plans for itself. The floor and the channel set the strategy. Marketing that plans without them plans for itself.
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You can go wide or go deep. You can't do both.
Pick one channel, own one tactic inside it, and stop calling eight half-run channels a strategy. Pick one channel, own one tactic inside it, and stop calling eight half-run channels a strategy.
New Perspectives, when they ship.
No weekly promise. No filler. One email when there's something worth your time.
In. Marketing tactics you can use. No filter. You get a Perspective when I have one worth your time, and not before. Reply to any of them; it comes straight to me.
Twenty minutes.
Two moves.
Get your two movesTwo moves.