Sales first, marketing second. Why the order matters.
The floor and the channel set the strategy. Marketing that plans without them plans for itself. The floor and the channel set the strategy. Marketing that plans without them plans for itself.
Perspectives
Perspectives are my point of view. Blog pieces are the editorial: how-to, breakdowns, field notes.
New Perspectives, when they ship.
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In. Marketing tactics you can use. No filter. You get a Perspective when I have one worth your time, and not before. Reply to any of them; it comes straight to me.
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